Novu quietly runs in the background — answering calls, booking jobs, following up on dead leads, collecting reviews, cutting no-shows, chasing invoices, and telling you what to focus on tomorrow. All without you lifting a finger.
Built for service businesses like yours
While you're on the job, Novu is handling everything else. Here's what it does every single day.
A real voice picks up, greets your customer by name, and locks in the appointment — while you're on the job.
Anyone who called but didn't book gets a text within 2 minutes. Most reply. Most book.
After the job closes, the AI texts your customer asking for a Google review. No awkward asks needed.
Reminder texts go out 24 hours and 2 hours before every appointment. No-shows drop dramatically.
When your calendar goes quiet, the AI blasts a targeted offer to past customers. Fills gaps fast.
Overdue invoice? The AI sends a polite payment reminder so you don't have to make that awkward call.
Every morning, your dashboard surfaces the three highest-value actions to take today. No guessing.
Real AI. Real Voice.
This is a demonstration of Novu’s AI receptionist — greeting, qualifying, and booking a customer without a human involved. The voice is AI-generated to show what your customers would hear.
Desert Air HVAC — inbound call, 7:14 AM
Demo call · Outcome: Appointment booked for 4 PM
Call Transcript
Nova (AI)
Thanks for calling Desert Air HVAC, this is Nova — how can I help you today?
Customer
Hi yeah my AC stopped working, I need someone out today if possible.
Nova (AI)
Absolutely, I can get someone out to you. Can I grab your address and a good time this afternoon?
Customer
Sure, 4pm works, I'm at 142 Saguaro Drive.
Appointment booked — 4 PM, 142 Saguaro Drive. Confirmation sent automatically.
No tech skills needed. No complicated setup. Just more booked jobs.
Takes 60 seconds. You keep your same phone number. Nothing changes on your end.
Your AI employee introduces itself using your business name, answers questions, and books jobs into your calendar.
Your calendar fills up. Your phone stops ringing off the hook. You get paid.
A homeowner's pipe bursts at 9 PM. They call three plumbers. The first doesn't answer. The second goes to voicemail. The third picks up — and gets the job. That third plumber is your competitor.
62%
of calls to small businesses go unanswered
$126K
lost per year to missed calls on average
2 min
average response time to a missed caller via follow-up text
Mike — HVAC Owner, Phoenix AZ
3-person crew, 8 years in business
Last July, Mike was on a rooftop replacing a unit when his phone rang four times in one hour. He couldn't answer. By the time he got back to his truck, all four callers had already booked with someone else. He lost an estimated $3,800 in jobs in a single afternoon.
He signed up for Novu that evening.
A homeowner called before Mike was out of bed. His AI employee answered, confirmed the customer needed an AC tune-up, and booked a same-day appointment for 2 PM.
Two people called and didn't book. Novu texted both within 2 minutes. One replied — a $650 repair Mike would have never gotten.
Mike books 40% more jobs than before. He hasn't hired anyone new. He just stopped losing the customers he was already earning.
This scenario is a composite based on real patterns we see from service business owners. Results vary by call volume and business type.
Why it works
Novu is a new product. We don’t have thousands of customers yet, and we’re not going to pretend we do. What we have is a working product, a small group of real service businesses using it today, and a founding team that is obsessed with making it work for you.
Real AI, live today
The receptionist you see in the demo is the same one that answers calls for our customers right now.
No lock-in
Month-to-month. Cancel any time. We earn your business every month or you leave — simple.
Talk to us first
Not sure if it's right for your business? Book a 15-minute call. We'll tell you honestly if it fits.
“I called my own number from a job site and the AI answered, knew my hours, and offered to book the caller in. I didn’t have to do a thing.”
Before Novu, Marcus was missing 6–8 calls a week while on jobs. At an average job value of $400, that was over $3,000 in lost revenue every month.
He set up Novu in under 10 minutes, forwarded his number, and went back to work. In the first week, his AI receptionist answered 11 calls, booked 4 new jobs, and sent follow-up texts to every caller.
Marcus Johnson
Owner — Johnson Plumbing & Drain, Atlanta GA
Early customer. Results from first 7 days of use.
Want results like this?
Set up takes under 10 minutes. No contracts, cancel any time.
Start free trialTalk to a human firstROI Calculator
Plug in your numbers. See exactly what you’re losing every month.
Lost per month
$6,622
Lost per year
$79,464
Monthly ROI with Novu
+$6,473
Assumes 55% call-to-booking conversion rate and 4.3 weeks/month. Novu Starter plan at $149/mo.
Live Demo
This is a real AI receptionist. Type a question like a homeowner would text a plumber. Novu answers, books appointments, and handles the conversation — automatically.
Customer texts in
A homeowner reaches out about a plumbing problem — any time, day or night.
AI responds instantly
Your AI employee answers questions, collects details, and offers to book a visit.
Job gets booked
Appointment confirmed, calendar updated. You show up and do the work.
Desert Air HVAC
AI Receptionist · Online
Trusted by service businesses across the US.
Common questions
How we calculated the $126,000/year stat: Based on a BIA/Kelsey study finding that 62% of calls to small businesses go unanswered, combined with an average of 50 inbound calls/month and an average job value of $340 (HVAC, plumbing, and general contracting median). 62% × 50 calls × $340 × 12 months ≈ $126,000. Actual impact varies by business type and call volume.
Founder
Why we built this
Building in publicMy uncle runs an HVAC company. Great tech, great reputation — but he was on the roof when his phone rang. He’d call back two hours later and the job was already booked with someone else. I watched him lose $40,000 a year to that problem. Novu is the fix I built for him.
Marco Carlino
Founder, Novu — building in public since 2025
You show up. You do good work. You built something real. The only thing standing between you and more revenue is a missed call.
Stop missing them.
Join plumbers, HVAC techs, contractors, and salon owners who stopped losing jobs to voicemail.